Focus on time-share, not market share

Nokia and Google and Sony Ericsson and Apple have finally started to run for one destination - just end customers' attention itself whatever situation they are in wired or wireless environment. There are so many alternatives out there for any product and services and likewise competition area is being overlapped more and more. That is, Only blur exists.

But one thing is clear, customer is always there, who sometimes feels it difficult to evaluate which product or service are good and right for him/her in this over-abundant world. In the long run, the company which will be able to provide great user experience and end-to-end service would be a winner. For example, so far there has been traditional value chain in digital music area from content creator(or owner) through content syndicator via platform provider and network operator to finally terminal(or device) in end customer's hand. But nowadays the whole chain is getting shorter and shorter. So smart guy like Apple has been successful in controlling this entire process in this convergence era.

Music is one of the most important sources among entertainment contents for taking attention regularly from almost everyone. So I think other big players have no reason to pass over this potential. Who will be next to Apple?

Gadget Maker or Service Provider? Firms Start to Overlap - New York Times